Description: The most popular segment of TSOD's MediaSavvy media relations workshop, this session helps participants deal go to sleep at night knowing that Mike Wallace will be waiting at the office the next morning.

Participants learn proven methods for handling challenging interviews, including some techniques absolutely unique to this workshop. You'll find-out why the old spin technique is best described as ''old,'' and how to replace spinning with recovery methods that reporters haven't yet learned to counteract. You'll gain the ability to grade the aggressiveness of a question on an intellectual level, allowing you to forge answers that preserve your credibility. And you'll learn how to swat-away overly aggressive questions in a way that'll never be reported.

A powerful and highly interactive session, this program is popular in conventions and conferences of professionals and officials whose work sometimes places them in harm's way with the media.

Speaker: Frank Whyte or Tim Sharp

Benefits: Participants graduate from this session with new techniques for dealing with challenging media encounters. By putting these techniques into practice, participants will become more confident in all of their media relations.

Who Loves This Program: People who occasionally work with the news media, including executives and persons involved in social, political, or professional leadership.

Length: 45 - 75 Minutes (We adjust to your timeframe: This program will end at any timing mark you set, from 45 to 75 minutes.)

Minimum Audience Size: 25 participants (Conducted in convention or conference settings only).

Handouts: Optional ($1.25/each, which includes duplication and delivery to the session site.)

Pricing: As little as $775 all-inclusive (when multiple programs are contracted). Click here for rates and details.

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