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 The Publicity Handbook, New Edition
Here's everything you need to know to win valuable publicity for your product or service in newspapers, magazines, television and radio. Whether you head the publicity program for a major corporation or handle publicity and public relations for a smaller business, trade association, or nonprofit organization, The Publicity Handbook shows you how to reach your targeted media and attract the kind of attention that produces big results.
The PR Crisis Bible is the first book that shows CEOs how the new media rules have changed the world. It demonstrates the right ways to respond to today's instant scandals, unsubstantiated reports, Internet rumors, and other crises. It pinpoints the reasons why CEOs get themselves into trouble, and shows how to turn a disaster to advantage. Today, CEOs must avoid the ''seven deadly sins of handling a crisis'' because even if they had nothing to do with a problem, it ends up in their lap. The author's message? You can be prepared.
Learn all you need to know about how to generate and manage publicity-from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence.
The Internet has revolutionized both the delivery and the dynamics of public relations messages. This technique-based book reveals how anyone, from business owners to PR practitioners, can use online media to dramatically improve the performance of PR initiatives, with hundreds of guidelines for delivering memorable messages taking advantage of the unique, interactive strengths of the Internet. Public Relations on the Net features strategies and tactics that show how to use the latest technologies and techniques to tap into and use the power of the Internet's networked communities.
You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it. Raleigh Pinskey offers you a crash course on how to get the attention you need. 101 Ways to Promote Yourself reveals the insider secrets learned from years of experience and how these low-cost, high-powered techniques can carry you to the top of your market and beyond. Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars is a guide for self-promoters to increase their product's visibility. Authors Jay Conrad Levinson, Rick Freshman, Jill Lublin and Mark Steisel methodically explain strategies to help stir up interest, whether one is pitching a story or offering to take wedding photos. Their suggestions range from expressing your message simply (introduce yourself with a sound byte) to using the Internet as a publicity vehicle. Realistic yet supportive, this book will be a godsend to those untrained in the intricacies of publicity.
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The PR Crisis Bible: How to Take Charge of the Media when All Hell Breaks Loose
Effective Public Relations
Public Relations on the Net: Winning Strategies to Inform and Influence the Media
101 Ways to Promote Yourself
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars