Onsite Training HQ  Training Services On Demand® | Training Programs ► Media Relations ► Workshop Facilitators ► Frank Whyte ▼ Media Training Facilitator Frank Whyte 
As a television reporter and print writer, he earned more than a dozen significant journalism awards. His work includes several years of on-camera television coverage at both the local and national level. His journalism career continued, even after he transitioned to full-time training. In recent years, he has contributed to more than a dozen leading magazines and newspapers: His first-person essay on air travel in the aftermath of the 9/11 tragedy was carried nationwide.
Whyte's insider information on the methods and motivations of both print and electronic journalists ensures that his media training sessions transcend PR theory: You'll learn what makes reporters tick, and you'll use that information to craft more productive media encounters.
He has conducted news conferences and briefings in both collegial and adverse circumstances, and he is retained as an on-call consultant for "media crisis" situations by several organizations. Whyte's track record of working proactively with the news media ensures that your media training benefits from PR Best Practices: proven methods and results-oriented techniques that you'll use in every interview and news conference. For the past several years, Whyte has worked as a full-time corporate trainer and consultant. In addition to MediaSavvy workshops, he facilitates courses in Leadership, Team Building, and Presentation Skills.
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As a public relations professional, his accomplishments include creating and conducting one of the aviation industry's most successful public relations initiatives (in which he provided first flying lessons to more than 150 reporters!).
As a journalism instructor, Whyte trained some of today's rising stars in broadcast and print reporting. Having handed one end of the rope to journalists, Whyte offers the other end to you, making the media relations tug-of-war a bit more balanced.