The Boarding Pass Kiosk
Airline employees will never say, "You're just a number to us." They have a machine tell you.
by Frank Whyte, Training Services On Demand
If you travel frequently, you already know that fewer humans are involved in the process these days. As a cost-cutting measure, airlines are using self-service boarding pass kiosks rather than real, live gate agents. If you haven't seen these things yet, they're similar to Automatic Tellers: You insert some type of identification with a magnetic stripe (such as a credit card), and answer a series of questions that usually leads to the issuance of your boarding pass.
The trouble with these self-service kiosks is that the "public" is expected to use them. We're talking about the same "public" that drives in the passing lane at 30 miles-per-hour with its left turn signal on. We're talking about the same "public" that waits for a supermarket cashier to announce a total before fishing-around in its purse to find a checkbook.
So just try and use one of these ticketing kiosks: I dare you.
Share with me, please, a few of my recent experiences:
- At Washington National Airport, three machines were simultaneously blocked by a woman skier, who propped her skis against one machine, stacked a few hundred pounds of luggage in front of another, and screamed obscenities at a third. An America West employee watched all of this with a visage of abject boredom, his cheek propped on his palm. We (waiting passengers) couldn't use the machines, and the only available human wasn't helping. This was a long, frustrating wait.
- In Kansas City, where Northwest Airlines absolutely insisted that we use the machines, I waited for almost 20 minutes behind a gentleman who barely spoke English. At one point, he tried violently shoving his wadded-up flight itinerary into the machine. Later, he inexplicably decided that rooting-around for things in his carry-on bag would speed-up the process. It didn't.
- In Las Vegas, the mute machine and Northwest's oddball marketing tactics nearly cost me my ride home. Arriving at the airport hurried and harried for a night flight, I spent 10 minutes trying to get a Northwest ticketing machine to own-up to the fact that I already had reservations. The kiosk knew nothing of me. The kiosk knew nothing of my travel plans. I had to beg a human being to answer a question (a clear rule violation, but necessary). As it turned out, Northwest had sold me a ticket on Continental Airlines, but nothing on my paperwork indicated this. I had to make a mad dash through the airport to get through the line at the Continental ticketing kiosk and start the process all over. I made my flight, but barely. If a human had been available earlier in the process (or Northwest had indicated that they had put me on Continental), it would have saved loads of time and stress.
The ticketing kiosks, however, are not designed to save time or stress. They save travelers nothing. They can't answer a question, they surely can't reduce confusion, and they're ill equipped to work with the myriad of travelers (who are ill equipped to travel). They are a convenience to the company, akin to the "press 1" telephone tree, the goal of which is to minimize human customer contact to the greatest extent possible.
I resent being sloughed-off as unworthy of human contact. I resent being forced to wait in line behind inconsiderate skiers and incompetents of all ilk. I resent being unable to ask a question. I resent those airport kiosk machines, and I'll do my best to fly on airlines where a smiling face will occasionally find me a better seat, just because it's the human thing to do.
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